One of the most frequently cited issues with regards to innovation in real estate is that of siloed information and lack of transparency. Traditionally, incumbents have played their cards close to their chests, as the unique information they possess has been the source of their edge against the competition. With the advent of PropTech, however, this zero-sum approach has started to change, as data sharing is key to the evolution of technology and of the interconnected "smart everything" ecosystem the industry is working towards. A host of startups are working to drive change in the space, and incumbents are also starting to leverage their data sets in an intelligent fashion (for example Prelios's Premium valuations product).
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